1. gaiawaxing.com & gaiabarecare.com design and management
2. social media strategy, creation, and execution
3. Market research analysis through SimplyAnalytics geographical market research database
strategically executing a cohesive overarching brand identity for each sister company, while still creating key identifiable differentiators within each brand
1. Optimize hair.goldskincare.com to be cross-platform funtional and mobile optimized
2. Create social media platforms & implement brand aesthetics
3. Finalize creation of lead generation and CRM software in website and manage lead generation and customer funnel management
Create and implement standardized company-wide CRM operations that funnels potential customers from warm lead to post-purchase.
1. Monitoring key customer journey touch points & tracking relevant KPI's to improve customer engagement
2. Create and implement social media strategy, creation, and execution
3. Devised and executed new system processes and operations ranging in size and complexity to increase productivity and improve data sharing
Monitored customer buying trends, market conditions and competitor actions to adjust marketing strategies and achieve sales goals.
1. Brand Identity & Archetype redesign while staying true to the original brand narrative
2. High-level campaign management through social media strategy, creation, and execution
3. Create & implement foundational CRM processes, bringing the company to the next level for customer engagement
Aligning improved brand identity with a high-level perspective of design elements while accounting for necessary function within their new marketing functions.